Cavern News

Best of Britain and Ireland

Thursday, 7 March 2013


Cavern City Tours will join VisitLiverpool at the UK’s top travel trade event next week to showcase the Cavern Club and Beatles Magical Mystery Tour. The trade show Best of Britain and Ireland takes place at the NEC in Birmingham on 13 and 14 March.

Liverpool is becoming an increasing popular choice for the group travel market with attractions and hotels geared up to welcome large groups of visitors.  The city  was recently named the Best UK City for the second consecutive year (2011 and 2012) by industry professionals at the Group Leisure Awards 2012, and Coach Friendly Town/City Of The Year 2012 at the Coach Tourism Awards, organised by trade magazine Coach Monthly – and with such a strong and diverse offer, it’s easy to see why.

Following the success of the Liverpool Coach Welcome Scheme, group travel organisers and coach operators are becoming increasingly keen to include the destination in their itineraries.

The ‘Liverpool Celebrates 50 Years Of The Beatles’ programme captured the imagination of visitors and tour operators with a calendar of events during 2012 to celebrate key milestone dates in the history of the world’s most famous band. This included setting a Guinness World Record on the 50th anniversary of the release of the band’s debut single, Love Me Do. A programme of events will continue throughout 2013.

Travel trade visitors are invited to come along to Stand D30 to meet Cavern City Tours and the VisitLiverpool team. 

For more information please contact us